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California Apparel News:
Ball Rocks City of Hope

Who: The Apparel Industries Group of the City of Hope National Medical Center and die Beck-man Research Institute What: Annual Spirit of-life Gala honoring Rock & Republic's Michael Ball Where: The Beverly Wilshire Hotel, Beverly Hills When: June 9

The scene: A self-professed entertainer, Rock & Republic Chief and "Spirit of Life" honoree Michael Ball brought a little rock 'n' roll to the City of Hope gala, hosted by the Apparel Industries Group and its president, attorney Crystal Zarpas ofMann & Zarpas LLP. Ball and his Rock & Republic "crew transformed the Beverly Wilshire ballroom into an all-white amphitheater with white tablecloths and centerpieces, lurite chairs and fabric-draped chandeliers: A sold-out crowd of 550 enjoyed the evening's festivities, which included a video explaining City of Hope's latest developments in cancer research; a live auction, which included a romantic date with Ball; and a performance by Grammy Award-winner John Legend. The evening brought in a record amount to benefit die Duarte, Calif-based research and treatment center. City of Hope's Csyn-diia Savage said; "This was akidc-off event for a year-long cause-related marketing campaign. The event itselfbrought Lb. more tiian a million dollars.".

"Ihe evening is about entertaining people, but it is also about educating them about City of Hope and motivatihg them to contribute and participate," Ball said. "1 just wanted to infuse. some of Rock& Republics edgy aesthetic and put our mark on the evening."

In 2007, Ball created Rock the Cure, a division of Rock & Republic that donates 100 percent of its profits to charity. Consisting of branded T-shirts and Rock &.Republic's signature sexy premium denim, Rock the Cure's profits will be donate to City of S Hope until June 2008. Ball expects to raise up to $5 million for City of Hope. So far, Rock the Cure's sales have topped $1 million, Savage said.

A video produced by Rock the Cure featured City of Hope's Dr. Michael Jensen explaining how researchers have been able to cure cancer in mice without any side effects by reprogramming the body's own white blood cells to fight die disease. Motivated by die video, attendees bid on everytiiing from a racing bicycle to tickets for the Tony Award-winning musical "Wicked." Ball himself got in on the act, winning several auctions after biddingwars with well-wishers.

Rock & Republic President Andrea Bernholtz presented Ball with the "Spirit of Life" award, calling him the most unlikely mentor. "If I had a heart, I'd cry," she laughed.

 

 


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